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![]() “And that's why we've decided to put the Corona brand name on our new seltzer. “Corona carries unbelievably strong brand equity as the number one most-loved brand among both Hispanic and total population drinkers age 21 to 54,” said Newlands, speaking in Constellation Brands’ Q2 2020 earnings call. The 4.5% ABV beverage will contain 90 calories, zero carbs and zero sugars (for comparison, Corona Extra contains 148 calories per 12 oz bottle). Beer meets seltzerĬorona’s success to date has been primarily based on its classic Corona Extra and Corona Light brands: but this year it has been expanding Corona into a ‘comprehensive beer family’ with alcohol-spiked refresher Corona Refresca, Corona Premium and Corona Familiar.Īnd next up is Corona hard seltzer next spring – described by CEO Bill Newlands as one of the company’s ‘worst kept secrets’ – which hopes to embrace and build on the hard seltzer trend.Ĭorona hard seltzer will be introduced in four flavors: tropical lime, mango, cherry and blackberry lime. While seltzer’s success is a challenge to the beer category, Constellation Brands hopes its Corona hard seltzer launch will make the trendy beverage a friend rather than a foe. The hard seltzer category is currently worth $550m but could grow to reach $2.5bn by 2021: attracting consumers from beer and other alcoholic beverage categories with a cleaner, healthier, low calorie image. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. 1 most loved brand among Hispanic and total population drinkers ages 21-54 and has been helping consumers “Find their Beach” in the U.S. Corona Refresca brings the flavor and the feeling of the tropics with a premium, alcohol-spiked refresher. The Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. A 12-pack that include all three tropical flavors-passionfruit lime, guava lime and coconut lime-will be available for a suggested retail price of $16.99. ![]() Guava lime and passionfruit lime flavors will each be available in six-packs for a suggested retail price of $9.99. ![]() With an ABV of 4.5%, Corona Refresca has 199 calories per 12-oz. ![]() To support this innovative launch, Corona Refresca will implement marketing support through new national TV spots, digital, out-of-home, social media and public relations.Ĭorona Refresca comes in three tropical flavors: passionfruit lime, guava lime and coconut lime. “This expansion of the brand is anchored in Corona’s carefree lifestyle and inspired by the tropics, helping fans pause and celebrate the moments that truly matter with a new flavor-forward beverage in-hand.” We are propelling Corona forward to address consumer’s desire for flavorful experiences with new innovations, like Corona Refresca,” said Ann Legan, VP of marketing for Corona. “The strong brand equity of Corona allows us to keep the iconic lifestyle at the heart of everything we do. The company says it will enable it to capture new flavor-seeking consumers. Corona has created Corona Refresca for its first flavored malt beverage product in company history. ![]()
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